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July 25th 2008
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Open House

Let’s discuss Open Houses! Open houses are part of the selling strategy. It allows potential buyers to physically view and tour the home. It gives buyers an opportunity to preview your home before purchasing. This is a useful marketing strategy that buyers and sellers can take advantage of. When considering an open house, keep in mind the following:

  1. Advertising the Open House
  2. Date and time
  3. Security

One of the most powerful tools aside from a yard signs is an open house because you will face potential buyers. So you must be ready to negotiate. Negotiation techniques are varied and embark deeper subject outside the scope of this article. Visit your local bookstore or library and read about the different negation strategies.

Selecting the day and time is the most important and sometimes the most difficult aspect of the Open House. You must juggle times that are both convenient for you and potential buyers. Select times that are convenient for the traditional working force. Typically, weekends are the most convenient times for potential buyers.

When deciding on times for an Open House, think about security. Ensure necessary precautions when conducting a night open house. It also a good idea to have neighbors or friends with you as company or just simply make them aware that you have potential buyers in your home.

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